Businesses are always looking for ways to make more money. By providing these companies with options for increasing their revenues, you can begin to create a lucrative consulting business offering solutions to problems for other businesses. Here’s 3 ways to make money as a consultant:
1. Offer personalized service – One great way to do this is to have some knowledge of the challenges of a company. How do you get knowledge? You research the company. Start with the information available on their website. Find out the key managers in which you can speak with or email. If you have friends that work for large corporations, engage them in conversation. One thing is for certain, employees are always willing to complain. Look at this as first hand research. Gather as much information about the particular problem and propose a solution to present to the company. Be ready to present them with a killer personalized presentation upon your first call to gain an appointment.
2. Choose a specific industry of field – As a consultant, you want to make sure your portfolio makes sense. If your entire professional career has been in the airline industry, then to attempt to gain a client whose business is designer shoes would not be reasonable. For example, I have over ten years of experience in the warehouse/logistics industry. The majority of my clients are in this industry because I have a working knowledge of their challenges and can “speak their language”. Plus, they feel more comfortable with me presenting ideas to them and are more open to listening than not.
3. Advertise your business and offer incentives – How will clients know about your business if you do not advertise? This is a primary facet of being a consultant. You will need to let companies know that you exist and are open for business. Network with friends and associated provide word of mouth advertising. However, you will also need to do some ground work as well. Establish yourself legally as an official business (research different organizational structures) and get your business cards and website ready. Be sure to include your previous experience, former clients, and success stories on your website. Offer discounts for contract consulting and referrals of other clients.
You can easily make money being a consultant by utilizing the above 3 steps. However, there are more ways that are not covered here. The key is to go out of your way to offer the best services possible for the money you are paid.